![]() ![]() ![]() ![]() Despite being a rare sight, such companies are built around a few core values that define their raison d'être, rely on these core values to develop sustainable competitive advantage and try to beat their competition in the long game. However, this does not mean that there aren’t companies that live and die by their culture. What it refers to in the business context and what it does for a particular company rarely get more attention than a few sentences in a mission statement, though. Today it has turned into a buzzword without which you cannot prepare a press release or make an announcement. Culture must be one of the most overused but least understood terms in the business world. ![]()
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